1.White Hat Seo
|In The techniques which comply with search #engine guidelines are used to improve search engine ranking on .search engine results pages (SERP).its good seo.|
The Unlike Black Hat SEO, it main focuses on the #human audience opposed to a Search Engine. People who are looking for a long-term investment on their websites rely on white hat SEO techniques.it s Focused on providing quality and relevant content to the users in white seo.
And most It focuses on optimum used of the keywords in title, metatags and body of content in seo white hat.
see, step the White Hate Seo popular technique in below.
Good Content :in your wbsite All content are uniqee and valid that tips content make your website very trustable and trustworthyfor search enginee..its optimize your website anf ,make your website higher ranking because its full fill content for user and its satisfy the your uniqee content and higher ranking search enginee.
proper use metatage,keyoword and title.your website in used proper tag metatage and title because content in HTML code is know metadata.
it provide information crawale and indexing your website or classification so that used proper metatag in your website.
Site Performanceyour site performance is also consider by search engine..any factor your website page not found and load your website that affect its in optimization so,your website is fast loading and accessible in all time any time.
Quality inbound linksyour site must have Quality inbound links search engine check regullery link it most relevent back link your site any back link and it refer other site than profite other site so,you make own backlink and put other high indexing website and make higher rank your website.
2.Black Hat SEOBlack Hat Technique is exploite weekness in search engine and get higher ranking of your website on earch engine results pages (SERP).not good seo.
Black Hat Seo it not a human audience its on a search engine,the people who quickly financial ranking long time balck hat.
the in seo Don't care about the quality of the content.
that Keyword density are increased to achieve higher search engine ranking of the your website.
list of Black Hat technique give below..
search engine also analyez keyword and keword density,some website higher ranking because its keword density is higher is used a Black Hat Technique.the keyword density in two to four percent it consider optimal your website its higher density in effect your ranking and reader.
its refers valid coding webpages its search engine consider set of content meanse your site in any gold price and click user and open other content so it not good practice its search engine consider thing you have valid content set properly.
Hidden Text is view Search engine but not view any user.this used for higher density and and improve internal link structure,it such any font size zero and white background and white font so that not see user but search engine it can.
its poorly written page which rich keyword but not relevant content user on link redirect unrelevent content information called doorway pages, These pages are used by black hat SEO professionals to pass on user traffic to unrelated sites.
this in involves rewriting a single article produce different copy in such a way that each copy looks like new article. The content of such articles is repetitive, poorly written and has low value for the visitors. In this technique, such articles are regularly uploaded to create the illusion of fresh articles.
The content copied from a website to publish it on another website as original content is known as duplicate content. This black hat technique is known as plagiarism.
How Search Engine Works
Search Engine is stage divide Three way....rawling, indexing and retrieval, so let we explain in
The search engines have the web spiders to perform crawling. The task of crawler is to visit a web page, read it and follow the links to other web pages of the site. Each time the crawler visits a webpage it makes a copy of the page and adds its URL to the index. After adding the URL it regularly visits the sites like every month or two to look for updates or changes.
2)Indexingthis stage..,$ the crawler creates the index of. The index is like a huge book which contains a copy of each web page found by the crawler.if the any changes the crawler updates the book with new content.
So.... the index comprises the URL of different web visited by the different crawler and contains the information collected by the crawler. This info is used by search engines to provide the relevant answers to users for their queries.
This is the final stage in whichprovides the most useful and the relevant answers in a particular order. Search engines use algorithms to improve the search results so that only genuine information could reach to the users, e.g. PageRank is a popular algorithm used by search engines. It shifts through the pages recorded in the index and shows those webpages on the first page of results that it thinks are the best.